an effective brand name is an extremely powerful tool for marketing and effective prodaju.Zaista name will grab the attention of your customers using the product literally sell.
So how do you know if you are considering a name for your new product, company or service has what it takes to be effective in the market? Just ask yourself if the name in question measures up to high standards of MOM.
mom is easy to remember acronym that stands for the memory, on-target and make sense. As a professional naming consultant, I found that it is these three characteristics that determine whether the name will be in effect.
M for a memorable
best brand names are instantly memorable. You can hear them once and never forget them. Names like Google, Yahoo and Altoids all have something to make them unforgettable.
Part of what makes them memorable is the fact that the words themselves have an unusual and distinctive look and feel. Some might say that even look kind of weird - but in a good way
.The other thing that makes them memorable is that they are fun and easy to say. Try it yourself. Google. Hacker. Let's be honest, a cool-sounding name as it is more likely to stick in your memory bank of a little safe and smart like SearchPro or Webguide.
Therefore, given its new name memorability test. Does it look and / or sound unique? If so, will probably be easy to remember.
About the On-Target
Even the most memorable name will not be effective if it does not appeal to your target audience. To ensure that this happens, it is imperative that you create a name for your new product accurately reflects the brand positioning.
brand "positioning" is just another term for image or personality you want your product to the project. Apple Computer is the positioning of the hip and friendly. Microsoft is a smart and efficient. It is no big revelation that Mac owners are often creative types and PC users are more likely to be more practical, business types.
So, ask yourself: Is your new name to strengthen their brand positioning? Does it look and feel like I belong with the product behind the name? Most importantly, it will appeal to your intended customers?
If the answer is yes to these three questions, then you can be sure that the name of the target.
M for meaningful
Research has shown that if a brand name makes sense - to communicate a key feature or benefit -. It will be more effective
descriptive names such as MapQuest and purification of the bubbles are good examples of names that convey a clear, easy to understand the meaning.
This does not mean that your new name should tell you all about what the product does. However, it should indicate something fundamentally important or interesting brand.
Take the hugely popular Wii, for example. Pronounced "we," the friendly name "for everyone" positioning. This is a game everyone can enjoy the Wii.
So take a closer look at the list of names of the finalists. Make sure you choose will hold special meaning for the target audience.
Thank you MOM!
So there you have it. When considering new brands, always check and see if mom approves of your choice. As long as your top choice is memorable, on-target and make sense, you can be sure that you have a winner. Thanks Mom!
