Some of us cringe when we hear the collection of funds from a numbers game. I mean - who is selling a -. No relationship-based fundraising
But ... I must admit that in many ways is a numbers game. We have to be before enough people that we are able to find the right people. In fact, the standard donor and gift range pyramid scheme refers to the game brojeva.Donator pyramid starts with the total universe of people at the bottom of the chart and narrowing the number of people involved as you go up each razine.Grafikon gift range and takes into account the fact that it takes more chances in every range of gifts for every gift needed to successfully complete the campaign.
Yeah, fundraising is really a numbers game. And one way to get the numbers of people you need through awareness campaigns. But not just a general awareness campaign -. You have to ask for permission to stay in touch with people and let them know how their support helps change the life of
And then, after such a license, it is necessary to stay in touch. Perhaps this is where you start to get annoying. You do not want to bug them by being in contact too often (and for some of you reading this, often referring to a monthly or even quarterly). Email updates are a great way to stay in touch. Do not ask for money (each time), but how would the fans (and potential donors) feel like you're part of the family.
Here are three reasons this is so important:
- builds community awareness of good will. As readers heard about the great things your organization achieve, they feel better about yourself and what you do. This is reinforced when they hear the message repeatedly. It is hard to find something cheaper and simpler than you will stay in touch - and stay ahead -. Potential donors
- If they do not know how to touch you, they will give. See something in a newspaper will not get the message across. Hearing only one presentation probably will not. Inviting people to join your email list, you have the opportunity for readers to really get to know you - and that you trust .
- Many potential supporters do not understand the need to deal with your organization. I can assure you that your lack of fans is not really, because people do not care. It really is that people simply do not know. Being in regular contact with these people (after you find the event in person, through a newspaper or on your website) gives you time to ensure that the information (about the need for your organization) over time and in a courteous manner.
Do you agree that fundraising is, at least in this sense, the numbers game? And if so, what you do to build a list of people you communicate with on a regular basis?
