Avoiding the truth and media inquiries when a crisis occurs can have a devastating effect on your business. If you had a game plan in place, you can avoid long-term damage to your reputation.
He May be years before people forget the chaotic evacuation, rescue mission, traumatic and serious crisis communications problem Carnival Corp. 's Italian units found themselves in. It is reported to have flown off course so that someone could wave načlan family, and Captain jumped ship before they provide passengers safe. In a situation like this, sound crisis communications game plan is needed.
So you are facing a public crisis and your company does not have a game plan for crisis management, or proposed to follow. There are several things you should do immediately to prevent the crisis escalating out of control. Your goal is to maintain daily operations and crisis management. It must contain.
Crisis Communication five steps when you do not have a prepared plan.
1 Fact Check: Find Now what happened, how it happened and why it happened. Gather all the information you so you can properly inform the public. If an investigation is underway, and then explain in detail what you are able to explain. Do not let the reporters hanging. You not only need to inform the media and other people affected, such as family or friends.
2 Bullet point is: if you write talking points or press release, present the facts in point form so it is easy to read and circulated. This will help to explain complicated things in simple terms.
3 Stay informed to stay informed: always stay on top of the crisis and the collection of information as it develops. Then turn around and spread the proper channels. Use your social media like Twitter, YouTube, blogs and Facebook to quickly respond to allegations of misinformation and distortion.
4 Identify spokesperson: You must specify the person to be contacted by the media and company spokesman. It could be two people, one contact and one spokesman. You do not have many people from the company talking to the media. This person should be well informed about the crisis and comfortable with the interview.
5 Plans: Write all the possible questions can be asked about the situation and get the information and the item answers so you can easily get rid of them when asked
.After the crisis has subsided, to assess the outcome, and then devise a sound crisis communication plan that is strategic, detailed and easy to follow the team.
