an effective brand name is an extremely powerful marketing and sales alat.Zaista effective name will grab your attention to customers using the product I literally sell.
So how do you know if you are considering a name for your new product, company or service has what it takes to be effective on the market? Just ask yourself if the name in question measures up to high standards of MOM.
So how do you know if you are considering a name for your new product, company or service has what it takes to be effective on the market? Just ask yourself if the name in question measures up to high standards of MOM.
...M for a memorable
M for a memorable
...Part of what makes them memorable is the fact that the words themselves unusual, distinctive look and feel. Some might say it even looks kind of weird - but in a good way
.Part of what makes them memorable is the fact that the words themselves unusual, distinctive look and feel. Some might say it even looks kind of weird - but in a good way
....The other thing that makes them memorable is that they are fun and easy to say. Try it yourself. Google. Goooooogle. Let's face it, a cool-sounding name as it is more likely to stick in your memory bank, but something safe and smart like SearchPro or Webguide.
...About to on-goal
About to on-goal
...Even the most memorable name will not be effective if it does not appeal to your target audience. To ensure that this happens, it is imperative that you create a name for your new product accurately reflects the brand positioning.
...brand "positioning" is just another term for an image or personality that you want your product to the project. Apple Computer is the positioning of the hip and friendly. Microsoft is smart and efficient. It's no big revelation that Mac owners are often creative types and PC users are more likely to be more practical, business types.
...So ask yourself: Is your new name reinforce their brand positioning? Does it look and feel like you belong with the product behind the name? Most importantly, if you want to attract customers?
...M for meaningful
M for meaningful
...Studies show that if a brand name makes sense - to communicate a key feature or benefit -. It will be more effective
...descriptive names such as MapQuest and scrubbing bubbles are good examples of names that convey a clear, easily understandable meaning.
...This does not mean that your name is to explain everything about what makes the product. However, it should allude to something fundamentally important or interesting about the brand.
...Take the hugely popular Wii, for example. Pronounced "we," the name of a friendly, "for everyone" positioning. This is a Wii game everyone can enjoy.
...Thank you MOM!
So there you have it. When considering new brand names, always check and see if mom approves of your choice. As long as your best choice is memorable, on-target and meaningful, you can be sure that you have a winner. Thank you MOM!
