competition is an important component of strategic marketing planning. What event is planned in the future, and how they will react to the competition our strategic plan is very critical to our strategic planning. How competitive actions are independent and uncontrollable components on the market, they have the ability to change the fundamental structure of the market. We need to revise our plans when the competition is taking measures that have materially affected our performance on the market. Therefore, competition should be analyzed properly. The analysis can not stop at conventional strengths and weaknesses, but requires further investigation by examining the strategic approach to competition is likely to deploy in the future.
All the contestants are not the same. Each competitor may have his own way of dealing with markets and competition. It is always necessary to understand our competitors and how they napada.Korijeni to attack somewhere kriju.Solidan competitor still has a full understanding of their competitors, their strengths and weaknesses, resources, objectives and targets of their attack them. Each random attack without a clear understanding can not give any result, on the other hand it can drain resources and damage its own reputation.
Athletes may be the primary candidates who are attacking our core markets and products in the core business.Sekundarni competitors are those who attack our non-core and our secondary tržištima.Klasifikacija for convenience, but an attack on secondary markets can sometimes nibble away market share too.
The primary competitors often have different ways of attack.
aggressive attackers
aggressive attackers in the market for serious work. They were determined to be number one on the market and they will do anything to get there. Innovation is mainly adjusted their strategies, which are made of superior products or similar products for a better price. They shoot for a high market share, and wanted to dominate the market before they seek profit. They can last longer without resource constraints. They May be delayed in entering, but do not settle for number two position. Number one is what you would like to be. They will generally swamp the market with new opportunities to spend a lot on advertising and buzz creation. They created an atmosphere around them enough to get away with some weaknesses. They make their own strategic intentions clear to the competition that they are fully committed, that could be conceived as a warning that nobody should get in your way.
It was not easy for a competitor. This requires renewed in our strategy and come back to the drawing board to see what needs to be done to prevent a new wave to swallow. Technical cooperation may be needed in order to accelerate new product, if the inner strength and speed are not adequate. It is necessary that our products offer the same or greater value. All possible ways of delivery of this parity value must be examined.
These contestants are not instigators of the state that will be there at the top and do not seem to accept or admit that they believe there is any other force to reckon with.
Competitors imitate
Some competition takes place on the route of imitating existing leaders or dominant brands. They May parity price and try to confuse consumers with similar promotions, brand names. If we are careful to not affect the capital market, but if there are distant markets, where consumer awareness and literacy is poor the competition can certainly make a mark on the market.
These are not fake products because they have authentic names registered, except that they look alike and sound like the leader brand. They are, if at all, at a price slightly less than a leader, but not significantly enough to put them in the second segment. They are competing within the same segment as the leader and try to nibble a share of the leader.
in solving this consumer awareness and building a competitor taking enough precautions to stand on solid ground, which tells consumers that it is not you, can help.
low-end competitor mimics
These are competitors who offer the poor man's "premium brands" Their products look like a premium product and they are appointed, but they are basically the value of people compete in the market value. Their marketing strategy does not rely on heavy advertising, but mainly competes on price and dealer loyalty. These are cheaper alternatives to expensive brand look. Their goals are average and below average income groups.
categories of products such as shampoo and furnishings are rich in this type of competition.
This is not a competitor of great concern for the brands that target the upper end of the market as they remain mostly in low and medium market. However, there is no rule that many did not take a shot at the top end of the market too. Because of its power to create "look alike" brands at lower prices can succeed in fragmenting the upper end of the market. However, they suffer from brand credibility and image problems in the upper part of the market that would cost them far from the true premium of loyal consumers.
Market disruptors
This is a real adventure and a competitor. He is a threat to every player on the market as he is determined to change the trend. On May extend the market of what is a recreational sport machine for everyday use type, or to develop simpler versions of technically sophisticated products to commodities. Successful disruptors meritorious, because it seems to understand consumer needs better. They expand the market, but in this expansion raises the risk of losing the charm of the original user getting a kick in the use of the device.
Market disruptors often watched in awe to surprise competitors and ultimately may make the original leader to lose focus and sophisticated to expand its line to come out with a cheaper and simpler version, and so stand to the disruptor.
